Wednesday, February 22, 2012

How long does an idea take - start to finish

I was speaking to Pilgrim Beart the other day - he is one of the founders of AlertMe.com

When people talk about serial entrepreneurs, I think it's Pilgrim they are talking about ! Boy, does he have ideas. He has created more products, businesses and entities that I could have believed.

We discussed how long it takes...from the time that you have a good idea, to the day the company (which you build to commercialise the idea) is sold. We agreed that from a cold start you're looking at about 10 years. Yep - it really is that long. So if you want to be a founder CEO and exploit your ideas one after the other, then you're looking at 2-3 good ideas in your working life...tops.

So next time you have a great idea and start thinking about all the Ferraris you're going to buy with the proceeds, think on a 10 year turnaround for the investment of your time and effort...

Now you can see why some founders hand the company to someone else to run while they work on another idea !

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