Thursday, February 23, 2012

Are zero gravity strategists just space cadets?

The whole idea (I think) is that you strategise without constraint. That you allow the most ideal circumstances to exist which promote creativity  - great stuff.

The trouble is that we live in the real world where profit and loss exists. Where lead times and resource constraints are part of daily life. Where existing tactical commitments cannot be 'walked away' from in an instant. Where money changes hands in exchange for goods and services.

I think it's bad to make strategic sacrifices for tactical reasons...BUT

Gravity exists for a reason. It keeps our feet on the ground.

What ever clever ideas we come up with - someone will have deploy them...

Must not forget that.


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